If you're a maker, creator, or small business owner looking for new ways to boost your sales, partnering with fundraisers could be a powerful move. But not all products perform equally well in a fundraising setting.
Whether you're already selling online or just exploring your options, this guide will help you determine if your products are a good fit for fundraising—and how Fundrify can help you reach a whole new audience through purpose-driven sales.
What Makes a Product "Fundraiser-Friendly"?
Fundraising campaigns are powered by motivated people—often students, athletes, or members of local organizations—sharing product links with friends and family. That means your product needs to be easy to understand, giftable, and priced right. Here are a few qualities that make products shine in fundraisers:
✅ Affordable Price Point
People supporting a fundraiser are often making impulse purchases or buying multiple items—so products under $50 (or even better, under $30) tend to perform best.
✅ Easy to Ship
Since orders are fulfilled directly by you (the seller), products that are compact, durable, and simple to ship are ideal. Bonus points if they fit in standard packaging and don’t require fragile handling.
✅ Gifting Potential
Products that make great gifts or seasonal purchases (candles, snacks, crafts, accessories, etc.) are an easy sell during fundraisers. If it’s something grandma would happily buy to support her grandkid’s school, it’s a great option.
✅ Clear Value
Your product doesn’t need to be the cheapest—but buyers should instantly understand what it is, how it works, and why it’s worth it.
✅ Healthy Profit Margins
Fundraisers typically work on a revenue split model, so it’s important your products leave enough room for both you and the fundraising organization to earn. Products with high profit margins—especially those you make yourself or source at low cost—are ideal.
If you're a maker, artisan, or have control over your supply chain, Fundrify can be an especially powerful way to monetize your products while supporting causes you care about. The more margin you have to work with, the more flexibility you have in setting a fair and appealing fundraising split.
Best Fundraising Products by Category
Here are some top-performing product type ideas for fundraisers:
Snacks & Treats - Cookies, popcorn, fudge, trail mix, gourmet nuts
Home & Kitchen - Candles, handmade soap, towels, tumblers, mugs
Personal Accessories - Jewelry, keychains, tote bags, hats, socks
Stationery & Gifts - Notebooks, cards, stickers, holiday items
Pet Products - Treats, toys, accessories for dogs & cats
Kids & Family - DIY kits, books, educational games, puzzles
If your products fall into any of these categories, there’s a strong chance they’ll perform well in a fundraising setting—especially when paired with a meaningful cause.
What to Avoid
While just about any product can be sold through a fundraiser, some types may not be the best fit:
❌ High-ticket items – May be harder to sell impulsively
❌ Bulky or heavy products – Complicate fulfillment and increase shipping costs
❌ Highly personalized items – Can delay fulfillment or create order issues
❌ Niche/technical products – Might need too much explanation to convert
Fundrify: The Ideal Platform for Fundraiser-Ready Products
Fundrify connects your products with real fundraising campaigns—making it easy to reach new customers and grow your brand while supporting good causes. When an organization chooses your store, every participant gets their own personalized page to promote your products to their network.
You stay in control of your pricing and fulfillment, and we handle the rest.
Ready to Test Your Products?
If your products are affordable, easy to ship, and appeal to a broad audience, you’re in a perfect position to succeed on Fundrify.
👉 Sign up as a seller today and get discovered by fundraising organizations looking for great products to help them raise money.