In today's fundraising landscape, individuals and organizations are continually exploring creative, meaningful ways to support their causes. Product-based fundraising is one such approach—offering supporters the opportunity to contribute by purchasing unique and desirable items. This method not only provides a tangible takeaway for supporters but also helps campaigns reach wider audiences in engaging, value-driven ways. In this post, we'll explore how product-based fundraising works and why it can be a great addition to your fundraising toolkit.
Understanding Product-Driven Fundraising
Product-driven or e-commerce fundraising is a method that involves selling specific products to generate funds for a cause or organization. This type of fundraising centers on offering products that supporters can purchase, with the proceeds being split between the seller and the fundraiser. This strategy is particularly effective for schools, sports teams, charities, and community organizations looking for a dynamic, hands-on approach to fundraising.
How Product-Driven Fundraising Works
Product-driven fundraising can be as simple or as customized as you'd like. Here's a general overview of how it works:
Choose Your Products: Fundraisers typically select products that align with their audience's interests and preferences.
Set Up Your Campaign: Working with a dedicated platform like Fundrify makes it effortless to set up and launch a campaign. Fundrify allows for efficient management of product listings, participant links, and sales tracking.
Promote the Products: Once the campaign is live, organizations can promote their products through email, social media, and personalized participant pages to encourage sales.
Track Progress and Sales: Real-time tracking tools help fundraisers monitor sales, see top-performing participants, and adjust strategies for maximum impact.
Benefits of Product-Driven Fundraising
Product-driven fundraising offers a host of advantages that can make it an ideal choice for organizations and supporters alike. Here are a few reasons why it is the future of fundraising:
Increased Engagement
Supporters who participate in product-driven fundraising feel more involved and connected to the cause. Buying a product not only supports the fundraiser but also allows supporters to showcase their involvement, which can build a sense of pride and loyalty.
Broader Appeal
Product-based fundraising offers an additional way to connect with supporters—especially those who enjoy contributing through purchases. By providing something tangible in return, fundraisers can tap into new audiences and give supporters more ways to engage with their cause.
Revenue Generation and Flexibility
With product-driven fundraising, store owners and fundraisers have control over pricing, product selection, and profit margins. This flexibility can lead to more revenue and allows fundraisers to choose products that maximize impact and profitability.
Better Campaign Management
Fundrify makes managing product-driven fundraising campaigns a breeze. With real-time tracking, automated reports, and participant performance metrics, fundraisers can easily monitor progress and make data-driven decisions to optimize their campaigns.
It' a win-win-win situation
Store owners benefit from the additional reach that traditional e-commerce typically doesn't provide. Fundraising organizations receive increased engagement, broader appeal, and better campaign management while supporters enjoy purchasing unique products, all while supporting a cause they care about.
How Fundrify Supports Product-Driven Fundraising
At Fundrify, we make it easy to launch and manage a product-driven fundraising campaign. Our platform is built with fundraisers in mind, providing tools that help you select and manage products, track sales in real-time, and maximize engagement through personalized participant pages.
With Fundrify, organizations have the freedom to offer unique, handpicked products to their supporters, creating memorable, engaging campaigns. Plus, by giving each participant their own shareable link, you can boost your reach and get more people excited about supporting your cause.
Getting Started with Product-Driven Fundraising
If you have products to sell - whether you have an e-commerce store already or have been thinking about starting one - simply sign up with Fundrify as a store owner and begin setting up your store in minutes. From your dashboard, manage all aspects of your store, add and manage fundraisers, and track sales and performance.
If you're looking to raise funds for your cause, organization, or event, there are two options available; If your organization will be selling your own products or raffle tickets, sign up as a fundraiser owner and you'll be able to manage all aspects of your campaign, including products and orders, as well as managing multiple fundraisers and participants.
If you or your organization would like to raise funds, and wish to sell products from a specific store, head over to fundrify.com/stores and select a store you'd like to work with. Reach out to them from their page and they'll be able to send you a unique link to get started. You will have access to your own dashboard where you'll be able to manage all aspects of your fundraiser.
Fundrify makes setting up and managing product-driven fundraising campaigns easy
To learn more about Fundrify, visit our homepage or sign up for free to get started on your product-driven fundraising journey.