What Is Cause Marketing — and Why It Matters
Cause marketing is when a business partners with a nonprofit, school, or community group to promote both a cause and a product at the same time.
Think of it as marketing that gives back.
When customers buy your product, a portion of their purchase supports a meaningful cause — whether it’s a local school, animal shelter, or youth team.
The result?
✅ You grow your business.
✅ The organization raises funds.
✅ Your community sees your brand as a force for good.
That’s the power of cause marketing — and with Fundrify, it’s easier than ever for small businesses to make an impact without needing a huge budget or marketing team.
1. It Builds Brand Trust and Loyalty
Modern shoppers care deeply about where their money goes.
In fact, studies show 70% of consumers prefer to buy from brands that support a cause they care about.
When your business partners with fundraisers through Fundrify, every sale tells a story of impact — and that builds trust that traditional ads simply can’t buy.
Cause marketing helps your customers feel proud of their purchase — and that emotional connection keeps them coming back.
2. It Drives Sales — Without Discounting
Running discounts or sales can cut into your margins.
But partnering with a fundraiser? That creates excitement without lowering your prices.
When an organization launches a fundraiser featuring your products, they do the promoting for you — sharing your items with their entire network of supporters.
Every share, post, and personal recommendation acts like word-of-mouth marketing at scale.
With Fundrify, each participant gets their own page with your products, helping you reach hundreds (or even thousands) of new customers organically.
3. It Strengthens Your Local Community
Small businesses are the heart of every community — and cause marketing keeps that connection strong.
When you support a local school, team, or club through a Fundrify fundraiser, you’re not just donating — you’re creating a partnership that benefits both sides.
You get more visibility.
They get the funding they need.
And your entire community grows stronger.
That kind of goodwill can’t be bought with paid ads — it’s earned through real collaboration.
4. It’s Easy to Set Up (No Tech Team Needed)
The best part? Fundrify handles the complex stuff for you.
Once your business creates a store account, you simply:
1️⃣ Add your products.
2️⃣ Set your fundraising percentage (the portion donated per sale).
3️⃣ Approve organizations that want to partner with you.
We take care of payments, order tracking, and reporting — so you can focus on your business while watching your community grow.
5. It’s Smart, Sustainable Marketing
Traditional advertising is expensive — and often feels impersonal.
Cause marketing through Fundrify turns every dollar of effort into measurable, meaningful engagement.
You’re not chasing clicks.
You’re building lasting relationships.
And as more consumers look for brands with heart, cause marketing isn’t just “feel-good” — it’s a smart business strategy that helps you stand out.
Real Example: From Coffee Roaster to Community Hero
Imagine you’re a small local coffee roaster.
You join Fundrify and partner with a nearby high school band.
The students promote your coffee fundraiser to their friends and families — each sale gives the band 25% back.
You make more sales, reach hundreds of new customers, and strengthen your brand’s presence in your own town — without extra advertising.
That’s the beauty of Fundrify: when your business grows, your community grows too.
Ready to Grow Through Giving?
Whether you sell handmade candles, gourmet snacks, or apparel, Fundrify makes it easy to start giving back — while growing your business in the process.
Create your store account today and start building meaningful partnerships that boost both sales and smiles.